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PEP connects volunteers, initiatives and active citizens across The Hague. Together with the PEP team, Bob van Dijk Studio repositioned the organisation around a clearer and more active idea: doing things together.
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PEP was in need of a sharper and more relevant positioning. Their previous slogan — knowledge, power and change — no longer fully reflected the organisation’s role, energy and involvement in the city.
Together with a small team from PEP, we searched for new values and a better way to communicate what they do. The new direction became less about one fixed slogan and more about a flexible attitude: doing things together. The basic idea for their new communication became: together more involved.
Client
PEP Den Haag
Design
Bob van Dijk Studio
Repositioning, communication strategy and visual communication.
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