ONI is a Japanese restaurant located in the centre of The Hague.
The identity is built around a simple symbol that can be read in different ways: as a fish, a water droplet, wasabi or soy sauce. The colours blue, green and brown are derived from these associations.
The recognisable character of the symbol made it possible to create a series of variations while maintaining a strong and consistent visual identity throughout the restaurant.
Client
ONI Japanese Dining
Design
Bob van Dijk Studio
Identity, logo, typography, interior graphics, menus, chopstick wrappers and postcards.