The Coke Side of Life was a global Coca-Cola campaign developed with Wieden+Kennedy, built around optimism, colour, energy and the iconic status of the brand.
Bob van Dijk contributed a series of illustrations, posters and graphic compositions for the campaign. The work translated the campaign’s positive and expressive spirit into layered visual pieces that could function across different formats and brand applications.
Client
Coca-Cola
Agency
Wieden+Kennedy
Design / Illustration
Bob van Dijk Studio
Art Direction
Bob van Dijk
Illustration, poster design, graphic composition and campaign visuals.