Created for the American Cancer Society, this campaign focused on children affected by cancer.
The central idea was simple yet powerful: every extra birthday represents extra time, hope and life. The visual campaign translated this message into a series of posters and communication materials designed to raise awareness and support for cancer research and treatment.
Client
American Cancer Society
Design
Bob van Dijk Studio
Concept & Art Direction
Bob van Dijk
Campaign concept, poster design and social communication.